In an effort to show their new found interest in parkour and freerunning, as well as their newly designed line of freerunning specific footwear, K-Swiss launched the K-Swiss Freerunning College Tour.
The tour covered the entire United States, kicking off in San Francisco then heading through Los Angeles, Dallas, Houston, Miami, New York City, and finally wrapping up in Chicago. The tour got an even bigger boost when the NYC venue was released as being Times Square!
The team battled rough weather conditions, even so far as having M2, Tyson, Demon, and Skipper drive all the way from Vegas to Dallas(over 20 hours!) just to perform the moment they stepped out of the truck, when their flight got cancelled. But the tour was huge success getting thousands of people educated and interested in parkour and freerunning and trying out the new shoes. M2, Skynative and Frosti also were called upon to film a short introductory tutorial DVD to be handed out to anyone who tried on shoes. Overall it was a lot of fun and got a lot of people excited about parkour and freerunning and the new K-Swiss shoes!